Our Beyond the Click solution delivers strategies that drive ongoing engagement while building strong relationships with targeted healthcare audiences.
We’ve witnessed how traditional marketing tactics have become antiquated because they only focus on getting first-click action. Those methods lack the strategic planning necessary for ongoing engagement throughout the customer-centric journey of targeted HCPs and Patients.
This need for change is what produced Data360’s Beyond the Click. This solution is a fresh and effective competitive tactic to execute a dynamic funnel for enduring audience engagement, driving HCP or Patient behavior after they’ve taken initial action on a promotion.
Beyond the Click doesn’t rely on impressions or artificial statistics. Each one of our programs provides a detailed roadmap to your sought-after engagement and how to achieve the desired outcomes. We continue to see HCPs and Patients respond to our unique approach of driving engagement with our clients’ brand and messaging. Importantly, we eliminate the guesswork that’s so prevalent in healthcare marketing – we leverage our predictive behavioral modeling to ensure success with measurable results that truly matter.
The future of healthcare communications will rely on a validated relationship with your targeted audiences that cannot only be proven compliant but also produce ongoing engagement. That’s why Beyond the Click can be used for optimal impact in combination with the Data360 solutions – Data On Demand, Data Safe Marketing, and Data Smart Marketing.